BEYONCÉ & ADIDAS AGREE TO END BUSINESS TIES

Beyonce Oscar Google
Beyonce Oscar Google
HipHopX/News/Beyonce

Beyoncé and adidas have stated that they would no longer be working together on the singer’s Ivy Park sportswear line.

According to The Hollywood Reporter, a source close to the situation confirmed that Beyoncé and adidas are parting ways. However, The Grammy Award-winning multi-creative hyphenate’s collaboration with the German sportswear company, is claimed to have been a mutual choice.

Beyoncé and adidas are said to have had “major creative differences,” but she seems to be trying to take back her brand, go her own way, and maintain her creative independence.

In 2016, Beyoncé and Topshop revealed their new venture, Ivy Park. After their agreement expired in 2018, she became the sole owner of the brand.

The “Break My Soul” singer then collaborated with adidas to relaunch her Ivy Park athletic line and create new footwear and clothing. Beyoncé previewed Park Trail, her most recent (and likely final) adidas x Ivy Park collaboration, in January of last year.

In other Beyoncé news, the singer was the topic of discussion on a recent Drink Champions episode. N.O.R.E., the show’s host, was accused of encouraging The Isley Brothers to criticize Bey during their performance on the show.

In a two-hour interview that aired last week, the legendary group stopped by the show. N.O.R.E reportedly mentioned Beyoncé’s loyal fan base and claimed that people can’t say anything bad about her due to backlash they’d receive.

“You see what Stephanie Mills is going through right now?” he began. “She said something about the Beyhive — they ain’t like it. You cannot say nothing about the Bey. Leave it alone. It’s a well-known fact. You cannot say nothing about Beyoncé. Everybody knows it.

“It’s like the mafia — we don’t discuss it. We just follow the rules. But Stephanie Mills held it down. She went to The Breakfast Club, she held it down, she didn’t back down. She just said she thought that Diana Ross was on a different level than Beyoncé.”

The Isley Brothers kept silent while N.O.R.E. discussed Beyoncé, with whom they collaborated on “Make Me Say It Again, Girl,” the title track from their most recent album and a remake of their 1975 single.