Travis Scott’s New Album ‘Utopia’ Expected to Have Big First-Week Sales — Can It Beat ‘Astroworld’?

Travis Scott Utopia & Astroworld Album Artwork
Travis Scott Utopia & Astroworld Album Artwork

Travis Scott‘s latest album, Utopia, is expected to achieve impressive first-week sales figures.

The project is expected to generate at least 350 million streams in its first seven days, which equals to about 245,000 to 275,000 SEA (streaming equivalent albums) units. 

However, the figure doesn’t include pure album sales. Industry insiders believe these sales could exceed 200,000. Scott has been selling physical copies of “Utopia” on his website, offering various merch and zine bundle packages, along with five different album covers for fans to choose from.

Travis Scott Utopia Merch
Travis Scott Utopia Merch

In May, Billboard made changes to its eligibility rules, allowing certain formats of merch bundle sales to count towards chart positions. According to the new rules, artists can now offer only two different “fan bundle” variations. These bundles must include a physical copy of the album and a piece of merch.

“Utopia” could sell over half a million copies, possibly surpassing the first-week sales of his last album, “Astroworld,” which sold 538,000 album-equivalent units in 2018.

“Astroworld” easily secured the top spot on the Billboard 200 chart and had the second-highest sales week that year, only behind Drake’s “Scorpion,” which sold a staggering 732,000 first-week units.

Travis Scott
Image Source: twitter

“Utopia” is already making waves on streaming services. It garnered over 128 million first-day streams on Spotify, making it the biggest debut of 2023 and the fifth largest debut of all time.

Travis Scott’s achievement on Spotify has placed him in an elite group of rappers. Alongside Drake, Kanye West, Kendrick Lamar, and XXXTENTACION, he is now one of the only rappers to accumulate over 100 million streams in a single day in Spotify’s history.

“Utopia,” which was released on Friday, July 28, consists of 19 tracks and features top-tier artists such as Drake, Future, Beyoncé, Playboi Carti, The Weeknd, 21 Savage, Young Thug, SZA, Kid Cudi, Bad Bunny, and Westside Gunn.

Similarly, “Astroworld,” released in 2018, also features a star-studded lineup of guest artists, including Frank Ocean, Drake, Swae Lee, Juice WRLD, Quavo, TakeOff, Kid Cudi, The Weeknd, 21 Savage, and Gunna.